Retail Doctor Retail Academy

Fit For Business™ Brand Aid - What is your point of difference?

Welcome to the latest edition of the future of retail podcast.

Brand aid is about the uniqueness and point of difference in a business, How are you different? How are you unique? How are you expressing this uniqueness to the market? What are you great at? How does it come to this reasoning? Does the business have a good sense of the context and landscape?

We will discuss branding, marketing, communications, in -store windows and online offer. These must be renewed and innovated upon to capitalise on your point of difference.

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